Why is Link Building for SEO so Important? Find Out

Why Is Link Building for SEO so Important

When you own a website, you definitely want to generate some online leads, right? Well, owing to the fact that most people in the world are internet savvy, a big number of people rely on the internet to do business, find job opportunities, shop and so much more. For these reasons, websites are widely relied on and the best way to make your website popular across the search engines is by Search Engine Optimization (SEO).

Your website will be influential and beneficial to a greater majority of internet users if it has the potential to attract traffic. Therefore, ensure that you optimize your website according to the rules and policies of the esteemed search engines. One of the best SEO techniques we have around is link building.

So, whether you are a first timer in link building or you have been doing this for quite some time, (please) read on. We are pretty sure that this post will be a helpful link building guide that you can use to boost your website. Let’s get deeper and understand what link building is and why it is important.


Link building is described as the process of gaining hyperlinks from other sites directly to your own website. The hyperlink is meant to help internet users sail across different websites or web pages on the internet. As much as link building is an important part of SEO, SEO experts agree that it is one of the hardest things to do. The trick, however, is to master the art of building quality links between your website and other websites. 

The Importance

  • Links Determine your search engine ranking

Search engines like Google and Yahoo use links to determine how a website should rank in the search engine results pages (SERPs). It is quite obvious that these search engines’ duty is to give quality content to their users and for that reason, your website will not make it to the search engines’ results pages if it doesn’t meet the expected requirements. With quality link building, search engines will use the links or backlinks to a site as their way of navigating through quality sites. Therefore, ensure that when link building, you generate links from and with websites within your niche.

  • Links Portrays the Reliability of your site

Let’s all face it; no one would like to link to a bad website, right? Well, link building shows how reliable and dependable your website is. It is actually believed that good sites will obviously link to other good sites, and for this reason, links from good quality sites and most specifically, sites that relate to your site, are worth the most.

  • Links make your site popular

The other reason why links are important is the reputation they bring to your site. For instance, blog commenting and forum participation, which happens to be the most reliable link building tactics, are of great value to your website. This links will bring more and more people to your website as long as you remember to stay relevant.

About Author:

Derek Iwasiuk is a qualified SEO service provider. Need more facts on link building? Check out his detailed link building guide on his site.  For more information, you can as well follow Derek on his twitter handle @

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