If you are in a business that has an eCommerce platform, you must admit that the space has become more competitive in comparison to what it was half a decade ago. In those days there was the first mover advantage which helped the early adopters of this medium, meaning that just by the mere fact that you were present on the internet and had an interface which allowed for the buying and selling of goods, you had a leg up on the competition that was still running their business using brick and mortar outlets.
That was then, this is now. The current realities dictate that for you to stand out and attract and retain customers while diversifying your product offering and increasing leads, you must pay attention to one word, the word efficiency. This simply means that you must employ tried and tested, measurable and actionable methods of going about your goals of expanding your customer base while increasing revenues from your product offering via your eCommerce platform.
Interactive Digital Marketing Taken A Notch Higher
Successful eCommerce platforms such as amazon and eBay, do not just happen randomly overnight, to use a phrase there is a method to the madness. And if this method is used effectively it can literally mean the difference from certain failure to success unmetered. Below is a workflow, in point form, which describes this process in some detail. The responsys integration services process hinges on the following three pillars; customer sign-in, operations, and evolution.
This process is a part of the customer sign in and it involves managing the data of the customers who have signed up on the platform, modeling this data effectively and continuing what is known as a warm up by using steady state campaigns.
Managed Monitoring Services:
Still a part of sign-in, this process involves orchestration which involves 24-hour monitoring and support and performance optimization of the customer database.
As a part of operations, this process involves; configurations, segmentation and targeting, and personalization and build management.
This too is an aspect of operations and it involves the following key backend processes; enterprise application development and platform integration.
Analytics & Reporting:
As a key pillar of evolution this process involves making good use of the campaign stats and ROI, platform usage and the best practices and compliance report of your eCommerce platform.
As the second pillar of the eCommerce platform evolution it entails strategy, inventory analysis and design, execution, QA certification, and finally sunsetting and off boarding. And so the process loops on and on as improvements are incorporated and failures discarded.
The key takeaway from the above is that if you want to run a successful digital marketing strategy you have to devise a strategy that has very concise and clear deliverables that will keep the whole team focused on its core service delivery obligations in the interactive marketing operation.