6 Quick Steps to Hiring the Best Salespeople for your Business

6 Quick Steps to Hiring the Best Salespeople for your Business

If you are looking to hire salespeople for your business, you must be sure of getting the best candidates who can help you achieve your sales goals and growth for your business.

Follow the six steps below to stand a better chance of finding persons with the right qualities and competence to succeed in the sales field:

1. Defining the tasks

To attract candidates who can produce a good result as salespersons for your business begins by writing a detailed job description for the position.

This should capture the various tasks and responsibilities the sales rep will be performing for your business.

If you need some ideas in creating a job description for a sales job, here is an excellent sales associate job description that can help you out.

However, note that salespeople perform varied tasks depending on the beat they are on and the company they are working for.

Therefore, in preparing your job description, you need to consider the peculiarity of your business.

Having a detailed work description that covers the tasks you would want the salesperson to perform for you is important in attracting the best candidates for the job.

People who cannot perform the tasks highlighted in the job description will naturally not apply for the job, so this helps to screen applicants for the job.

With your work description done, the next step is to define the qualities, competence, and possibly experience needed to succeed on the job.

2. Defining needed qualification

In addition to the work description, you should also state the skills, qualities, and competence, and sometimes experience that applicants should have to access the job.

To find an effective sales professional, there are certain qualities you should look for in the candidates applying for the job.

They may include confidence and articulation in speech, good customer service skills, and strong knowledge of product or industry the sales representative is going to be involved with.

There may be other specific skills or competence a salesperson may need to have to succeed in your particular business environment, so research for them and add them to your list of requirements for the job.

Again, having a list of qualifications that applicants need to meet before they can apply for the job is an opportunity to further screen interested persons and get those with better chances of succeeding on the job.

3. Finding suitable candidates

There are several job boards online that you can post your job in and get qualified people to respond to it.

The job description and requirements should be posted along with the vacancy announcement.

This will enable candidates to screen themselves based on whether they can perform the tasks in the job description or meet the qualification requirements.

Another way you can find suitably qualified candidates for your sales job is by asking for referrals from your sales people and business associates.

4. Interviewing

Your interview process should seek to find candidates with the right qualities, including skills, ability, or experience to perform the tasks of the job excellently well.

Some candidates may not have previous sales experience to show, but with training, slf-motivation, and effective supervision they can come out top in the team.

You should identify such candidates by checking out their drive and determination to succeed, as well as non-sales qualities they have displayed in their previous engagements that can be applied in sales for success.

5. Providing adequate training

You will be helping your new salespeople a great deal to succeed by giving them frequent training. If you cannot do it yourself, you can get an experienced sales person in your organization, such as the sales manager to provide training frequently, say, three days in a week, to the new sales representatives.

6. Working closely with salespeople

To help your new salespeople to succeed on their job, you need to guide them closely by working with them on the field and joining them in making cold calls.

Working with your sales team will go a long way in boosting their confidence, which is a vital quality every salesperson requires to succeed.


Having the best salespeople in your team is an important factor for success and growth of your business.

Therefore, make sure to pay attention to your hiring process for new staff; use the tips shared above and improve the quality of sales associates in your team.

About the Author

Dan Edwards is an HR consultant and a Contributing Editor for Job Description and Resume Examples. He provides tips and useful ideas on recruiting and human resources issues.