Video production has emerged as one of the most popular tools for marketing a business. If you have not yet tapped the capabilities of video marketing, here are some statistics compiled by Forbes regarding the value of video to your business. More than 500 million people watch a video on Facebook. In addition, online video traffic will occupy 80% of consumer internet traffic in 4 years.
It cannot be denied that consumers simply love watching videos. If you are already into video production, good for you. However, you need to make sure that the video is of professional quality. This is where getting a video production service can come in handy. But finding the right provider can be cumbersome. It does not have to be that way.
Here are some guidelines on finding the right video production company for your project:
Identify Your Campaign
Before you go about searching for a video production company, determine first the objective of your video marketing campaign. What content do you want to include in your video? Check the website of your competitor and see what videos they are producing. From there, you can get an idea on what video to product for your marketing campaign.
List down Video Production Companies
Now that you have an idea of what kind of campaign you will launch, it is time to search for the company that will produce your video. When looking for one, ask for demo reels from them. This will help you determine their capabilities. You can also ask them for the latest videos they have produced.
Get in Touch with Them
Do not settle for the first video company that you find. Come up with a short list of three companies and set dates for discussion with them. You can talk to them either through the phone or personally. During the meeting, speak about your project with clarity. Be honest with them on your expectations, deadlines, budget, and others. The important thing is to build a relationship centred on trust.
Review Their Demos
This is a no-brainer. In order to come up with the best choice, you have to check their portfolio of work. Is the content they create fresh and unique? Are they knowledgeable with corporate video editing? Do the videos look professional? These are just some of the criteria you can see when reviewing past work of the video production company.
Talk to Former Clients
What better way to evaluate the video production company than to get feedback from their previous clients. Legitimate video production companies will be able to provide you with a list of their previous clients. If not, it is a sign that you should move on to another company. Some of the clients may have left a review of the provider. You can check out these reviews to help you decide.
Willingness to Meet Your Individual Needs
The famous business phrase, “The customer is always right” is very much applicable in choosing the perfect video production company. It should be the provider that should meet your needs and not the other way around. Some companies are only after the price but do not offer value. When looking for a video production company, make sure that they will be able to deliver on your needs.
Quantity vs Quality
Many video production companies brag about offering various services. The question is: “Are those services of high value and quality>” Yes, they have produced a lot of videos but are those quality videos. In the end, quality will prevail over quantity. Price does matter but it should be the price with value.
At the onset, you will already know if you will be comfortable with the video production company or not. In the initial stages, the relationship may be smooth but as the project progresses, will it stay that way? Go back to the previous clients and see if any of them had a repeat project with the same provider. The bottom line is that you and the video production company should be on the same page as far as your project is concerned.
Finding the right video production company is a product of research and should not be rushed. These are just some of the factors you should consider when looking for a provider for your video marketing campaign.