10 Tips for Online Survey

10 Tips for Online Survey

The online survey is a way developed by people to ask others a question or series of questions in order to gather knowledge about what they think about particular stuff. This process is being used to the betterment of many organizations, shops, markets, etc. For this purpose, you don’t have to be an expert for building and distributing a survey online, but you can check your survey by checking it against tried-and-tested benchmarks, which would significantly help in gathering best possible information.

There are thousands of books and articles on survey methodology, but if you don’t have much time and hours to devote to becoming a perfect guru, you can read the following ten points gathered by Tell Feedback Survey team which could easily help you out in creating and distributing a good survey.

1. Defining the purpose of survey:

Fluffy objectives lead to fluffy results, and the exact opposite thing you need to wind up with is an arrangement of results that give no genuine decision–enhancing esteem. Great reviews have centered goals that are effectively caught on. Invest energy in advance to recognize, in composing:

  • What is the objective of this overview?
  • Why are you doing this review?
  • What do you want to achieve with this study?
  • In what capacity will you utilize the information you are gathering?
  • What choices do you would like to contact with the consequences of this study?

Sounds self-evident, yet we have seen a lot of reviews where a couple of minutes of arranging could have had the effect of getting quality (reactions that are helpful as inputs to choices) or un–interpretable information.

Spending time identifying the objective might have helped the survey creators determine:

  • Are we trying to understand our customers’ perception of our software in order to identify areas of improvement (e.g. hard to use, time-consuming, unreliable)?
  • Are we trying to understand the value of specific enhancements? They would have been better off asking customers to please rank from 1 – 5 the importance of adding X new functionality.


2. Ensure That Every Question Is Necessary:

A survey is made to obtain important every critical bit of knowledge so that every question must have a direct part in the survey. For this purpose, it is important first to distinguish the type of information and then create the related questions. This would help in the categorization of the survey and get it completed as early as possible.

3. Keeping it Short and Simple:

After distinguishing the type of information, the next task for you is to create questions for the survey. Respondents are less motivated to finish long studies or studies that skip around randomly from point to theme. Accordingly, ensure your survey takes after a consistent request and that it requires a sensible measure of investment to finish.

4. Ask Direct Questions:

Uncertain or ineffectively worded questions confound respondents and make your information less valuable. Take a stab at clear and exact dialect that will make your inquiries simple to reply.

5. Make Inquiry at a Time:

Investigate questions in your overview that contain “and”— it can be a warning that your inquiry has two sections. Here’s a specimen: “Which of these phone administration suppliers has the best client backing and dependability?” For this situation, a respondent may feel that one administration is more solid, yet another has better client support.

6. Abstain from Leading and Biased Questions:

Some distinct words and expressions may contribute some predisposition into your inquiries, or point the respondent toward a specific answer. Specifically, investigate modifiers and intensifiers in your inquiries. On the off chance that they’re not required, take them out.

Moreover, an unequal reaction scale can lead a respondent similarly an ineffectively worded inquiry may. Ensure your reaction scales have an authoritative midpoint (go for odd quantities of conceivable reactions) and that they cover the entire scope of conceivable responses to the inquiry.

7. Speak Your Respondent’s Language:

Use dialect and wording that your respondents will get it. Make words and sentences as basic as could reasonably be expected and keep away from specialized language. Be that as it may, don’t distort an inquiry to the point that it will change the way the inquiry will be deciphered.

8. Logical ordering:

Ensure your study streams in a legitimate request. Start with a brief acquaintance that rouses study takers with completes the study (e.g. “Help us enhance our administration to you. If it’s not too much trouble answer the accompanying short surveys.”). Next, it is a smart thought to begin from broader–based inquiries and afterward, move to those smaller in degree. It is typically better to gather demographic information and ask any delicate inquiries toward the end (unless you are utilizing this data to screen out overview members). On the off chance that you are requesting contact data, put that data last.

9. Use Response Scales Whenever Possible:

Reaction scales that give the bearing and force of mentalities give rich information. By differentiation, absolute or double reaction alternatives, for example, genuine/false or yes/no reaction choices, by and large, create less enlightening information.

Abstain from utilizing scales that request that respondents concur or can’t help contradicting explanations, be that as it may. Some individuals are one-sided toward concurring with articulations, and this can bring about invalid and questionable information.

10. Think about offering as a motivating force:

Depending on the type of overview and review group of viewers, offering an incentive is normally extremely viable at enhancing reaction rates. Individuals like getting something for their time. SurveyMonkey research has demonstrated that motivating forces regularly support reaction rates by half by and large.


One caution is to keep the motivation proper in extension. Excessively expensive motivations can prompt undesirable conduct, for instance, individuals lying about demographics keeping in mind the end goal to not be screened out from the review.

About the Author

Sheikh Usman
My name is Sheikh Usman; CEO & Founder of The Lahore Times based in Lahore, Pakistan. I love reading, writing, and travelling.