{"id":5035,"date":"2019-01-24T18:34:01","date_gmt":"2019-01-24T18:34:01","guid":{"rendered":"https:\/\/www.1websdirectory.com\/blog\/?p=5035"},"modified":"2019-01-24T18:34:01","modified_gmt":"2019-01-24T18:34:01","slug":"four-ways-to-hook-your-customers-with-pop-ups","status":"publish","type":"post","link":"https:\/\/www.1websdirectory.com\/blog\/four-ways-to-hook-your-customers-with-pop-ups","title":{"rendered":"Four Ways to Hook Your Customers with Pop-Ups"},"content":{"rendered":"

Generating sales through a website is no easy task. Not only do you need to spend a large amount of time promoting your website and getting people to visit it, but once you get them there you need to find a way to grab their attention and convert them into a sale. You don\u2019t want to spend a lot of money and put in a lot of effort generating traffic to your site, only for your visitor to leave after a few seconds.<\/span><\/p>\n

If you\u2019re looking for a new way to hook your customers, you should consider using a pop-up. Pop-ups are designed to grab your visitors attention and quickly promote something. But simply using a pop up isn\u2019t enough – you have to use them the right way. Here are four ways you can use a pop up to hook your customers and convert them.<\/span><\/p>\n

Make Your Pop-Ups Noticeable<\/span><\/h2>\n

First, you want your pop-ups to stand out. When your pop up appears on the screen, there should be no avoiding it. Use a pop up that takes up the entire frame. Choose a bold font and colors that work well together. Use images to quickly convey information. Simple things like this can go a long way. If your pop up is boring or doesn\u2019t stand out, your users will just quickly close out of it or scroll on by.<\/span><\/p>\n

In addition to making the pop-up noticeable, you also need to make the call-to-action noticeable within the pop-up. Your visitors shouldn\u2019t have to spend time trying to figure out what it is you want them to do. Make your CTA clear and noticeable for maximum effectiveness.<\/span><\/p>\n

Offer Something Valuable<\/span><\/h3>\n

\"Offer<\/p>\n

Once you\u2019ve grabbed your visitors attention, you need to keep it. A good pop up provides some value to your site and to your visitors. A pop-up welcome message doesn\u2019t add much to your site. But a pop up that offers a discount if they subscribe to your email list? That does.<\/span><\/p>\n

Think about what it is you can offer your visitors. A discount on their purchase? An entry into a contest? Valuable information they can\u2019t get elsewhere? A link to test out <\/span>your new mobile app<\/span><\/a>? If you\u2019re going to pop into someone\u2019s eyesight, you need to have a good reason. <\/span><\/p>\n

Imagine you\u2019re walking down the street looking for a place to buy paint, and you pass in front of two hardware stores right next to each other. As you pass by, the business owners come outside to talk to you. One owner starts chatting with you and listing all of the products they have inside. The other offers you a discount on paint supplies and mentions the free class they\u2019re offering on how to paint a room. Which store are you more likely to enter?<\/span><\/p>\n

Don\u2019t Annoy Your Visitors<\/span><\/h2>\n

If you\u2019re going to use a pop up to grab your visitors attention, there\u2019s a fine line you\u2019ll have to walk. Just because you\u2019re offering something valuable doesn\u2019t mean every person will want it. Some will simply want to read the blog post you wrote first or browse through your selection of products.<\/span><\/p>\n

The line you need to walk is that of grabbing attention and not annoying your visitors. Doing so will help you to increase conversions without lowering customer satisfaction. There are a few simple things you can do to achieve this. First, limit the number of pop-ups. Once someone closes out of your pop up, don\u2019t keep showing them new ones. Second, make your popups easy to close. If your visitor can\u2019t quickly find the X button, they\u2019ll likely grow annoyed and leave your site.<\/span><\/p>\n

There are several different kinds of pop-ups you can use, so you\u2019ll want to think about which kind best serves your needs without annoying your visitors too much. Your options are:<\/span><\/p>\n