In today’s time, understanding SEO can be tricky, and it does not help the case when the search giants like Google and others keep on changing their algorithms and policies on a regular basis. There was a time when SEO was largely driven by the number of links than the quality of the content. With the evolution of the SEO metrics, the SEO strategies have come full circle with many algorithm updates where the relevance and quality of content have taken precedent in determining the overall ranking. Hence, blogging has emerged as one of the best ways to enhance your SEO strategy.
Below mentioned are seven such awesome ways to enhance your SEO strategy by blogging:
Backlinking is Still of Relevance:
Some may argue that backlinking will raise eyebrows in today’s time, but that does not mean that you cannot approach companies and blogs by including links and asking for the same in return. You may feel backlinking as one of the boring SEO strategies but then it is one of the most effective ways to improve your SEO strategy. Find a blog niche and incorporate quality links from popular, well-respected sites which will help your SEO rankings, but only if you do it properly. While backlinking there are few things that you need to keep in mind, like, be sure to use no-follow designation and stop random backlinking, where your links appear on sites that have nothing to do with your company, it will annoy Google and you will get penalized.
Always Look for Fresh Content:
Gone are the days when the same content was re-used time and again to add something new. Today, it is all about adding newer and fresher content all the time. Google loves new content and one which has some degree of authority on what your company is good at. There should be a constant effort to create new pages on your website through blogs. Hence, your blog needs new information every week. If you fail to update your website with newer and fresher content, then your search engine ranking will drop and someone who is doing better in this aspect will overtake you for sure. Moreover, blogging is not just useful for your SEO strategy, it will help to build a quality relationship with your readers and position yourself as an expert in the domain, and more importantly add new content every now and then for Google to index.
Blogs can be part of your Integrated SEO Strategy:
According to HubSpot’s search engine optimization statistics, close to 12 billion searches are conducted every month in the U.S alone. Hence, having quality SEO strategy will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the probability to succeed.
By only concentrating on blogging, it will only get you half way down the line. In today’s time, no single SEO tactic will work on its own, it needs other key elements to combine together and be a part of an integrated strategy. And in the case of blogging, this particularly holds true. Your blogging strategy can only thrive, when it engages readers, drives traffic and develops a greater online presence through social media shares. Hence, any campaign needs its sum of parts to come together and work in unison, even your blogs need the same to improve your SEO strategy.
Keywords Still Help Your Blog + SEO Strategy:
Remember the days when keywords were stuffed inadvertently time and again in each sentence. In fact, paragraphs were filled with just keywords and it did not make any sense to the reader reading it. Hence, Google completely changed their algorithm and the so-called “SEO Companies” went bust who were heavily involved in black hat SEO strategies. Today, keywords have to serve their purpose and they need to add to context. So make sure you choose your keywords wisely which will lead traffic. Stuffing your blogs with keywords that are used most often will yield no good result, but if you use long-tail keywords and phrases that people use while searching will add weight to your SEO strategy. Ensure your website provides answers for users in an informative way rather than just stuffing keywords for no reason.
Guest Blogging Every Now and Then Helps Too:
Guest Blogging can act as a double-edged sword for your SEO strategy. Whether you are writing a blog for another popular website or you are asking experts in the field to come and write for your blog, both has its own benefits. First, you get to showcase your authority over the content and add a quality backlink to your website, and second you can get new users to your site as the author has his own followers who will spread the word of mouth. It’s a win-win situation with guest blogging and though trends suggest guest blogging is dead, but it’s anything but dead. It can be your knight in shining armor and help boost your SEO strategy.
The Popularity of the Blog Helps Your SEO Cause Tremendously:
Creating blogs for the sake of it has never worked for any blogger till date. According to an article in Quicksprout.com, it states that, an average content length for a web page that ranks in most of the top 10 results for any keyword on Google has a minimum of 2,000 words. So, it is for this reason, you need to have quality blogs with quality content and which has the right mix of normal and long-tailed keywords. When your blog generates a certain amount of curiosity among your readers, it is then when they start to share it on social media platform as they believe it needs to be read by others as well. Don’t just leave it to the users to do the sharing part, even you can share the same on your social media pages to increase the visibility of your blog and contribute to your website’s popularity.
Video = Viral + Share:
People often are stuck at the notion that blogging is all about textual content, if you think like that, then you are missing out on a huge chunk of different types of content that can help create you a solid SEO strategy. Video can be an important part of your blog as well; there are many bloggers who get crazy traffic for their YouTube channels and in turn to their websites as well. According to this Huffington post’s article, you can check out the popularity of using videos to drive immense traffic. Today, videos are more dynamic, they connect pretty fast with your readers, and it is very easy to share. Adding new videos or proprietary videos are the best bet, as other videos that you share from somewhere else will already be listed on various other sites. Make sure you tag your videos with the right search terms which help both user and the search engine know what is that they are exactly going to find in the video.
As you have already read above the awesome ways how a blog can enhance your SEO strategy, we have saved the best for the last. One of the most important reasons for everybody to take the blog seriously is that each blog post of yours will be considered as a new page on your website. Industry experts believe, websites that include business blog see 55% more traffic than websites without a blog. So, start your blog by simply answering questions that users need answers for and you are on the course to see results that were impossible, to begin with.